PRIVACY POLICY
1. Introduction
This Privacy Policy explains how Abracadabra London LTD (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website www.london.abracadabra-online.com (“Website”) or when you contact us in any other way.
We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Website, you agree to the terms of this Privacy Policy.
2. Data Controller
Abracadabra London LTD
United Kingdom
Email: london@abracadabra-online.com
3. What personal data we collect
We collect and process the following types of personal data:
3.1 Data you provide directly
When you submit a form, contact us or enrol in a programme, you may provide:
Parent/guardian’s name
Child’s name and age/date of birth
Email address
Phone number
Any information you include in your message
Booking or enquiry details
We do not store payment information on our Website.
3.2 Automatically collected data
When you visit our Website, we may collect:
IP address
Browser type and version
Device information
Pages viewed and time spent on the Website
Basic analytics data
Cookies preferences (if accepted)
We do not use third-party advertising tools.
4. How we use your personal data
We use your data for the following purposes:
To respond to enquiries and provide customer support
To process bookings and deliver our services
To communicate important updates or information about your child’s classes
To operate and improve our Website
To comply with legal and regulatory obligations
To maintain internal records and administration
We may send marketing emails only if you have explicitly opted in.
You can unsubscribe at any time.
5. Legal bases for processing
We process your personal data based on:
Contract — when managing bookings or delivering services
Consent — for optional marketing communications
Legitimate interests — ensuring the security and proper functioning of our Website
Legal obligation — complying with accounting, safeguarding and administrative requirements
6. Cookies
Our Website may use essential cookies that enable basic functionality.
We do not use tracking or advertising cookies unless you choose to accept optional analytics cookies.
You can disable cookies in your browser settings.
Please note that some features may not function without essential cookies.
7. Sharing your personal data
We do not share, sell or rent your personal data to third parties.
We may share limited data only when necessary:
With IT/hosting providers who support our Website
With legal or regulatory authorities if required by law
With safeguarding bodies if necessary for child protection
All service providers are contractually required to protect your data.
We do not use analytics platforms, marketing providers, or other external tools.
8. International transfers
We do not intentionally transfer your data outside the United Kingdom.
If this becomes necessary, we will ensure appropriate safeguards in accordance with UK GDPR.
9. Data retention
We keep your personal data only as long as necessary:
For providing services
For legal and accounting obligations
For resolving disputes
We delete or anonymise data when it is no longer required.
10. Your rights
Under UK GDPR, you have the right to:
Request access to your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Object to processing
Request restriction of processing
Request transfer of your data to you (data portability)
Withdraw consent at any time (for marketing-related processing)
To exercise any of these rights, contact us at:
If you are not satisfied, you have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk
11. Children’s data
We only collect personal information about children with the consent or authorisation of a parent or legal guardian.
If you believe we have collected data without proper consent, please contact us immediately.
12. Security
We take appropriate organisational and technical measures to protect your personal data from loss, misuse and unauthorised access.
However, no system is completely secure.
We cannot guarantee protection against all cyber risks.
13. External links
Our Website may contain links to external websites (such as social media).
Once you leave our Website, this Policy no longer applies.
Please review the privacy policies of any third-party sites you visit.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will always be available on our Website.
Your continued use of the Website constitutes acceptance of any changes.
15. Contact
For any questions about this Privacy Policy or your personal data, please contact:
Abracadabra London LTD
Email: london@abracadabra-online.com
Last updated: December 2025